Disclosure. I am a licensed Financial Security Advisor, Mutual Fund Representative, and Group Insurance & Annuity Plans Advisor. I am not a lawyer, tax lawyer, or accountant. I discuss taxes only as they relate to specific insurance, investment, and estate strategies; I do not provide general tax optimization or comprehensive financial planning. Content is educational only. Mutual funds offered through WhiteHaven Securities Inc. Insurance products offered through iAssure Inc. Coordinate decisions with your CPA, notary, or lawyer. See Disclaimer and Privacy.

Case Studies | Corporate Investing

Real examples of how we've helped incorporated business owners improve their corporate investment structure, coordinate with their professional team, and build wealth for the long term.

Featured Series: Business Valuation & Estate Strategy

Series Part 1 of 3

How Much Is My Business Worth? The Importance of Long-Term Vision

The Scenario

Kevin, a business owner who started with a few thousand dollars 7 years ago, was ready to sell his business for $3M. His own valuation was $2.5M. But proper valuation methods revealed the business is worth $6M today and could be worth $62M+ in 15 years at conservative 20% growth.

The Discovery

Using a Discounted Cash Flow (DCF) model with terminal value based on EBITDA multiples, we calculated:

  • Current value: $6M (15x EBITDA on $400k)
  • Proper asking price: $7.2M - $8.0M (18x-20x for subscription businesses)
  • 15-year value (20% growth): $62M (conservative)
  • 15-year value (30% growth): $358M (what's possible with increasing margins)

Key Learning: Our minds are not built to visualize compounding over 10-15 years. Numbers compounding is the simplest to calculate, but it only touches the surface of what actually materializes when combined with the compounding of intangibles: conviction, habits, knowledge, connections, client trust, skills.

This is an illustrative example only. Business valuations depend on specific circumstances, growth assumptions, and market conditions. Always consult with qualified business valuators and financial advisors.

Series Part 2 of 3

The Compounding Tax Bomb: Estate Freeze & Purification

The Scenario

Kevin, now 52, has a $400k EBITDA business growing at 15% for 10 years, then 3% for 23 years. He also has $1.2M in investments growing at 10% annually (50% realized, 50% unrealized). By age 85, his estate will be worth $76.6M, but without proper structure, he faces a $53-61M tax bill at death.

The Problem

Without purification and estate freeze:

  • Total estate value: $76.6M (OpCo $28.7M + Investments $47.9M)
  • Capital gain: ~$65.2M (after adjusted cost basis)
  • LCGE denied: ~62.5% passive assets fail the purity test
  • Tax bill: $53-61M (including double tax on extraction)

The Solution

With purification and estate freeze:

  • OpCo purification: Separates investments into InvestCo, allowing OpCo to qualify for LCGE
  • Estate freeze: Locks OpCo value at $3.6M, shifts $25.1M future growth to Family Trust
  • LCGE multiplication: Kevin, spouse, and 2 children each use $1.25M LCGE = $5M total tax-free
  • Estimated savings: ~$7.0M in immediate OpCo tax savings ($1.33M saved + $5.7M deferred)

Key Learning: When investments grow faster than the business, the corporation becomes a "massive investment fund that happens to own a business." This creates a permanent purity problem and an exponential death tax. Purification and estate freeze must be implemented early, before the problem compounds further.

This is an illustrative example only. Estate strategies require coordination with tax lawyers, CPAs, and estate planning professionals. Do not implement without professional guidance.

Series Part 3 of 3

Maximizing Estate Value for Business Owners

Coming soon: Advanced strategies to maximize estate value for successful business owners.


Recent Case Studies

Insurance New

Paying Pennies on the Dollar for Your Estate Tax

The Scenario

Gregory, 74, healthy non‑smoker. His two sons run the business after a successful estate freeze. The freeze created a $300,000 personal tax liability for the estate. The cash to pay it sits in the HoldCo.

The Discovery

To net $300,000 for the estate, a one‑time dividend from retained earnings costs the HoldCo $642,536 (53.31% tax on non‑eligible dividends, Quebec 2026). Corporate life insurance can fund the same liability for 40–60% less in typical age ranges, using the CDA for tax‑free extraction.

Read Case Study →

Illustrative only. Work with your CPA, notary, and insurance advisor. See Maximizing Estate Value for the full series.

Featured New

Case Study: Don't Ignore Tax on Your Corporate Portfolio (Mike, Active Trader)

The Scenario

Mike, a business owner and active trader, thought he was achieving 15.48% pre-tax IRR on his corporate investment account. After 7 years of trading TSLA, META, and ETFs (SPY, QQQ), his portfolio grew from $510,000 to $1,540,000. But when we calculated the true after-tax IRR using actual taxes paid, the reality was very different.

The Discovery

By reviewing Mike's T2 returns and using the IRR calculator, we discovered:

  • Pre-tax IRR: 15.48% (what Mike thought he was achieving)
  • After-tax IRR: 13.99% (after accounting for $128,700 in taxes paid)
  • Net After-Tax IRR: 11.63% (if liquidated today, including capital gains tax)
  • Tax Drag: 1.49% per year, compounding over time

The Hidden Cost

Over 20 years, the tax drag compounds dramatically:

  • Pre-tax 20-year ending balance: $27.4M
  • After-tax 20-year ending balance: $13.9M
  • Total tax cost: $13.5M

Key Learning: Business owners consistently ignore taxes on investment income because they're buried in the total corporate tax bill. Active trading results in almost immediate capital gains realization with almost zero tax deferral. Tax-efficient funds can deliver 15%+ returns with less than 1% annual taxable gains, requiring zero time and eliminating CRA business income risk.

View Full Case Study →

This is an illustrative example only. Actual results depend on specific circumstances, tax rates, and investment performance. Always consult with your CPA and investment advisor.

Featured New

Case Study: From Personal Insurance to Corporate Asset (Key Person, 69)

The Scenario

Two brothers co-own a corporation with their father (69) as a Key Person. They wanted personal life insurance ($1,000/month for $300,000 coverage). Looking at the bigger picture revealed a far more efficient approach.

The Comparison

Three levels of value were discovered:

  • Chapter 1: Same gross cost (~$24k/year) bought $600,000 corporate coverage vs. $300,000 personal. 2x the coverage immediately.
  • Chapter 2: Super-funding to $42,673/year created a tax-efficient estate transfer vehicle. Net to family at age 85: ~$882,400.
  • Chapter 3: vs. regular corporate investments ($42,673/year at 6%), net to heirs would be ~$441,100. The difference: +$441,300 (+100%).

Key Learning: Shifting perspective from "personal insurance" to "corporate asset" doubled the estate value. We did not just buy insurance. We rescued over $440,000 that would have been lost to taxes.

View Full Case Study →

Source: Insurance carrier illustration, January 2026. This is an illustrative example only. Actual results depend on specific circumstances, investment performance, and tax rates.

Featured New

Case Study: Estate Extraction with Universal Life Insurance (Samuel, 45)

The Scenario

A 45-year-old healthy non-smoker with $500,000 in surplus corporate cash (contributed $50,000/year for 10 years) comparing two options: a regular HoldCo investment account (9% return) vs. investments sheltered under a corporate-owned universal life insurance policy (8% return).

The Comparison

Even with a 1% lower assumed return (8% vs. 9%), the universal life insurance strategy wins:

  • At Age 65: Universal Life (8%): $2.7M vs. Regular Investment (9%): $1.3M (+114% more to beneficiaries)
  • At Age 80: Universal Life (8%): $6.2M vs. Regular Investment (9%): $4.1M (+50% more)
  • At Age 100: Universal Life (8%): $22.3M vs. Regular Investment (9%): $18.7M (+19% more)

Key Learning: Tax-deferred growth inside the policy, combined with the death benefit and tax-free CDA distribution, creates substantial additional value for beneficiaries at every milestone, even when the assumed return is 1% lower.

View Full Case Study →

Source: BMO Life Assurance Company illustration, January 2026. This is an illustrative example only. Actual results depend on specific circumstances, investment performance, and tax rates.

Additional Case Studies

Case Study: Business Loan Insurance (Marcus, 60s)

The Scenario

A business owner in his 60s needed $5 million in life insurance to secure a $5 million corporate line of credit during COVID-19. The lender's in-house insurance arm quoted rates approximately 150% above standard due to a medical condition.

The Result

An independent broker conducted preliminary underwriting research across 15-16 insurance companies anonymously, securing approximately 30% lower premiums than the bank's initial quote.

Key Learning: Shop beyond the lender's insurance arm. An independent, brand-agnostic approach allows comparison across multiple insurance providers to find the best fit for your specific medical situation and needs.

View Full Case Study →

This is an illustrative example only. Actual results depend on specific circumstances, health conditions, and insurance company policies. Always consult with your insurance advisor.

Case Study: Partner Buy-Sell Agreement Funding (Kevin & Michael)

The Scenario

Two cybersecurity company partners with $700K annual profit and no buy-sell agreement. Company value resided in the partners' knowledge and expertise, not physical assets, making valuation complex.

The Result

Established a buy-sell agreement with valuation based on 10-year cash flow projections (company valuation of over $10 million), then funded it with life insurance. Each partner insured for 50% of company value, with options for future increases as business grows.

Key Learning: Buy-sell agreements need funding, and life insurance provides guaranteed liquidity exactly when it's needed. For knowledge-based companies, future cash flow projections provide a more appropriate valuation than asset-based approaches.

View Full Case Study →

This is an illustrative example only. Actual results depend on specific circumstances, business valuation, and insurance company policies. Always consult with your lawyer, CPA, and insurance advisor.

Case Study: Corporate Estate Strategies with Whole Life Insurance (Kevin)

The Scenario

Retirement planning revealed significant holding company assets that won't be needed during the owner's lifetime. The question: How to structure assets for the next 30-50 years with tax efficiency, growth potential, and protection against inflation and market risks?

The Result

Selected participating whole life insurance as part of the long-term portfolio for estate transfer. Provides comparable growth to moderate-aggressive portfolios (7.5-8% annually) with much lower volatility and tax-efficient wealth transfer through the CDA.

Key Learning: For assets designated for the next generation, whole life can provide stable, predictable growth with tax benefits that complement traditional investment portfolios. Values only move upward, providing predictability for long-term planning.

View Full Case Study →

This is an illustrative example only. Actual results depend on specific circumstances, dividend rates, and insurance company performance. Always consult with your insurance advisor, CPA, and estate lawyer.

Case Study: Universal Life for Active Investors (Samuel)

The Scenario

An IT contractor with significant accumulated profit in his holding company recognized that active trading triggered capital gains and was tax-inefficient. He wanted to tax-shelter investments while maintaining active control over investment selection.

The Result

Selected universal life insurance with yearly term cost structure, allowing large investment amounts with low initial costs and active investment management. Tax-sheltered growth within the policy, with nearly 100% of death benefits credited to the Capital Dividend Account for tax-free distribution.

Key Learning: For investors who want active control, universal life offers a way to combine tax efficiency with investment management flexibility. Unlike whole life, universal life allows you to choose specific investment options and make active investment decisions within the policy.

View Full Case Study →

This is an illustrative example only. Actual results depend on specific circumstances, investment performance, and insurance company policies. Always consult with your insurance advisor, CPA, and estate lawyer.

These are illustrative examples, not guarantees. All scenarios are anonymized. Results depend on specific circumstances. Always consult with your CPA, lawyer, and investment advisor.

Request a structure review to discuss your specific situation.

Full Disclosure.

This content is for information and education only. It explains general concepts that may apply to incorporated business owners, but it is not personalized tax, legal, or investment advice.

Tax Considerations:

  • Tax rules are complex and subject to change
  • Strategies and benefits depend on your specific circumstances, province, and business structure
  • Always consult with a qualified CPA before implementing any tax strategy
  • Provincial variations in rates and rules may apply (Québec vs. Ontario differences exist)
  • Past tax treatment does not guarantee future treatment

Investment Risk Disclosure:

  • Investing involves risk, including the possible loss of principal
  • There is no guarantee that any investment strategy will achieve its objectives
  • Investment values fluctuate with market conditions, and you may receive less than you originally invested
  • Tax efficiency is one factor; risk, fees, and total returns all matter
  • Past performance does not guarantee future results

Insurance Illustrations:

  • Insurance illustrations show projected values based on assumptions that may not be guaranteed
  • Actual results will vary based on factors including interest rates, mortality experience, and expenses
  • Non-guaranteed elements (such as dividends or credited interest rates) are not promises of future performance
  • Review both guaranteed and non-guaranteed projections with your advisor before making decisions

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  • Information reflects our understanding at the time of publication and may not reflect subsequent changes
  • If you believe any content contains an error, please contact us

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Professional Advice:

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  • Work with your professional team to understand how these concepts apply to your specific situation
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